Why Should We Avoid Toxic Backlinks

Link building is critical for Google ranking and should not be overlooked in current digital marketing era. Increasing traffic through search engine optimisation (SEO) is a time-consuming procedure. As a result, some SEO analysts employ shortcut ways to increase traffic to their websites. A backlink, also known as an inbound link, is a link that leads to your website from another website. If a large number of sites, particularly high-authority websites, connect to your website, search engines will scan it alongside other competitors on the search engine results page (SERP). Toxic Backlink: Google has established webmaster standards and expects all…